Carnival Corp has appointed Stuart Allison (pictured) as P&O Cruises’ CCO.
The introduction of this new role within the Carnival UK Executive team, reporting to Paul Ludlow, Carnival UK & P&O Cruises’ President, is part of plans to deliver P&O Cruises long-term strategy and realise the full potential that the growing UK cruise market is bringing, the company said.
Allison is already an established member of the Carnival Corp family and will join from Princess Cruises in Australia where he most recently served as Senior Vice President, Asia/Pacific, UK & Europe, leading all the non-domestic commercial teams for Princess worldwide.
Ludlow said: “We are delighted to be welcoming Stuart back to the UK, where he started his career with Carnival Corp over 25 years ago.
“Stuart’s knowledge of and passion for our brands is going to be a huge asset to Carnival UK and he will be instrumental in our progress towards achieving our goals.
“Through 2024, with our new ‘Excel’ class ships in operation, we’ve been able to bring holiday happiness to more guests than ever before. With Stuart on board, I’m confident we can continue this strong trajectory,” he said.
Allison added: “I’m excited to be joining the P&O Cruises team at a time of such potential for the UK cruise market. Whilst a record number of Brits cruised last year, there were tens of millions who chose other holidays. Working with the team and alongside all our partners, I’m confident that we have every opportunity to bring cruising to life for a wider audience and to reaffirm our position as Britain’s favourite cruise line.”
Allison is due to switch to the UK in mid-October, 2024.

