Costa Cruises has appointed LaDonna Allen as North American head of sales.
In her new role, she will oversee strategic and national accounts, charter and incentives, and field sales, working closely with Costa’s team of business development managers focusing on the Italian brand’s footprint in North America.
Allen will report to Dario Rustico, General Manager North & South America.
“We are thrilled to welcome LaDonna to the Costa team,” said Rustico. “With her deep wealth of experience as a travel advisor and experience in the cruise industry, LaDonna will be an asset as we work with our valuable travel partners to provide great cruise experiences with Costa to American guests.”
Allen arrives at Costa Cruises with 35 years of experience in the travel industry. Most recently, she was director of travel advisor partnerships at NaviStone, a digital and direct marketing company.
Prior to that, she was with Princess Cruises and Cunard for nearly 10 years, where she held the roles of national account manager and business development manager, respectively.
