Norwegian Cruise Line (NCL) has replaced all single-use plastic beverage bottles with plant-based carton containers across its fleet.
As a result, NCL will be eliminating over six million single-use plastic water bottles a year. This initiative is being facilitated in partnership with JUST® Goods, Inc, a global consumer goods company dedicated to producing responsibly sourced products, contained in sustainable packaging, the company said.
This achievement is one of the latest efforts driven by the company’s ‘Sail & Sustain Environmental Programme’, which stresses the company’s commitment to protecting the environment and oceans.
In 2018, NCL eliminated single-use plastic straws across its fleet and private destinations. In addition, the company is working to eliminate single-use plastic shampoo and conditioner bottles programmed for later this year.
“This is a very special and very proud moment for us,” said Harry Sommer, NCL president and CEO (pictured). “As a leading cruise line, we are thrilled to make such an impact by eliminating single-use beverage bottles across our fleet. It’s just one of the ways we are working to preserve our oceans and the destinations we visit.
“While this is just the beginning of what we and others can do, we are incredibly committed to our ‘Sail & Sustain’ programme and believe wholeheartedly in the importance of preserving our natural resources. We will continue to strive towards making environmentally conscious decisions to benefit our earth,” he said.
Founded by US rapper, songwriter, actor and activist Jaden Smith and family, JUST takes an innovative approach to sourcing and packaging the world’s most valued resource – water. The company focuses on an impact model, taking into consideration both how the water is sourced and packaged.
JUST is 100% spring water in a plant-based carton, which is made of 82% renewable materials – the paper carton is made from trees grown in responsibly-managed forests and the cap and shoulder are made from a sugar cane-based plastic. It is refillable and recyclable.
