MSC Cruises has extended its partnership with Guinness World Records (GWR) to cover its entire fleet in the next year after seeing 30 titles broken in 18 months.
The on board programme was introduced in March, 2023 on ’MSC Seascape’ and ’MSC World Europa’.
The chance for guests to break official Guinness world records through a variety of activities is now available on 12 of the cruise line’s ships – ’MSC Bellissima’, ‘MSC Divina’, ‘MSC Euribia’, ‘MSC Grandiosa’, ‘MSC Magnifica’, ‘MSC Meraviglia’, ‘MSC Seascape’, ‘MSC Seashore’, ‘MSC Seaside’, ‘MSC Splendida’, ‘MSC Virtuosa’ and ’MSC World Europa’.
Steve Leatham, Vice President Entertainment, MSC Cruises, said; “The programme has been hugely popular among guests, both adults and children alike. MSC Cruises guests and crew to date have broken 30 Guinness world record titles. From being the fastest to pull 100 m of rope, to completing the fastest time to complete 20 chair rotations in under 21 seconds or putting on the most pairs of socks on one foot in under 30 seconds, guests have attained record-breaking glory in a variety of quirky ways.
“We’re excited to be able to offer it on more of our ships for guests of all ages to enjoy. The extended partnership is part of MSC Cruises’ broader strategy to further elevate their on-board immersive entertainment programmes and provide carefully crafted entertainment for guests of all tastes,” he said.
Guests can participate in record-breaking activities during the day and audition for an evening show where the finalists demonstrate their talents and aim to become the next record holder.
All new record breakers are verified by a GWR official adjudicator and awarded a Guinness World Records certificate.
Matteo Mancini, Senior Manager – Family Entertainment, MSC Cruises, added, “Guinness World Records exemplifies the kind of successful activities we offer on MSC Cruises’ ships, engaging the entire family. It’s heartwarming to see all ages come together to compete and play.
“On our ships, everyone can be a star, and Guinness World Records now is not only in the book or in the TV show but has become an unmissable onboard live experience for all,” he said.
