Juneau to limit daily cruise visitors

2024-06-14T22:48:19+00:00 June 14th, 2024|Marketing|

The City and Borough of Juneau (CBJ) has signed a Memorandum of Agreement (MOA) with cruise ship operators to help manage visitor volume in Alaska’s capital city.

They agreed to limit the number of cruise ship visitors to 16,000 lower berths per day, with 12,000 on Saturdays.

The MoA also includes a commitment to meet annually to optimise the schedule, review visitor numbers and discuss community goals.

Negotiated by CBJ and Cruise Lines International Association in Alaska (CLIA), the latest MoA is based on recommendations established by the Visitor Industry Task Force (VITF) in 2021 and furthers the partnership among the parties.

“This latest agreement reflects the industry’s ongoing commitment to work with CBJ and the residents of Juneau to deliver win-win partnerships.

“Cruise lines are committed to being strong partners with the community and the City’s leadership has been instrumental in maintaining a dialogue to foster solutions to the issues highlighted by the VITF,” said Renée Limoge Reeve, CLIA’s Vice President of Government and Community Relations.

“We’ve heard the community’s concerns and will continue to partner with CBJ to improve the experience of residents and visitors alike.”

The daily thresholds recognise the need to preserve resident and visitor experience and provide a predictable market for the many local businesses that rely on the cruise industry.

This also demonstrates partnership and collaboration between the community and industry, as they work together to maintain a vibrant and sustainable visitor industry in Juneau and Southeast Alaska, they said.

“The cruise industry is vital to our local economy, and we need to improve our infrastructure and grow our tour capacity to create a great guest experience and reduce impacts on residents,” said Juneau Visitor Industry Director, Alexandra Pierce.

“With this agreement, we are committing to a cap to manage our busiest days and to meet annually to ensure that our visitor numbers remain sustainable.

“This work is difficult, time consuming, and extremely important for our community. We appreciate the partners who helped us get here,” he concluded.