Hurtigruten has recruited Jeffrey Oar to take up the role of President of the Americas region.
Oar (pictured) had spent the previous nine years at Amazon, where he most recently held the role of Head of Global Marketing for the Just Walk Out business.
In the US, he will be responsible for Hurtigruten Expeditions and Hurtigruten Norwegian Coastal Express.
Oar was appointed to drive sales and profitability across the US, Canada and Latin America and he will broaden and deepen key travel agent relationships and open new channels for growth.
He will also be responsible for increasing brand awareness and market share by ensuring effective brand positioning and marketing strategies to elevate Hurtigruten across all key consumer-facing spectrums, the company said.