Cruise Baltic has become the first cruise network to become completely paperless, the organisation claimed.
The paperless initiative means that Cruise Baltic will not print any brochures or leaflets at all.
The only printed materials the network has left are business cards, which are made of 100% recycled t-shirt offcuts.
“To be the first paper-free cruise network was important to us and a natural step on our sustainable journey. We think sustainability into everything we do and it is crucial if we want to be leading the green agenda that we are sustainable throughout our organisation and at the same time, we hope to inspire our partners,” said Cruise Baltic Director, Claus Bødker.
The paperless initiative is a part of the sustainability actions taken by Cruise Baltic. In 2019, 29 partners signed ‘The Cruise Baltic Sustainability Manifesto’ at the Baltic Sustainable Cruise Conference in Copenhagen. The manifesto was created in co-operation with all Cruise Baltic partners as a joint vision towards a more sustainable region.
“We take all these steps in a sustainable direction because we find it important to contribute to a better environment. Actions speak louder than words,” Bødker added.
