In celebration of this month’s World Environment Day and World Ocean Day, Virgin Voyages has released its first brand impact report.
This document shows how the cruise line plans to deliver on its promises of delivering one of the best holidays at sea while making a positive difference for people and the planet, the company said.
The report highlights Virgin Voyages’ environmental, social and governance goals as the company expands its fleet and global operations. The brand’s ESG strategy covers five key areas, including:
- Sailors – Delivering transformational life experiences
- Ocean – Securing a healthy future for the ocean
- Communities – Building positive entrepreneurial relationships
- Partners – Developing open and rewarding partnerships
- Crew – Providing a caring and generous place to work.
“From ethically sourced F&B ingredients to reusable items and reef-safe sunscreens, our team has worked hard to integrate sustainable practices into the offering on board,” said Jill Stoneberg, Virgin Voyages’ Senior Director of Sustainability and Social Impact. “We’ve eliminated unnecessary single-use plastics, and the only tip we ask for is a tip for ocean conservation. Together these efforts not only minimise the impact we have on our oceans and communities, but we hope they also inspire others to make a difference.”
Other report highlights include the diversity of Virgin Voyages’ crew, which represent 95 different nationalities from all walks of life. In a recent survey, 87% reported that they feel like they can be themselves at work, a major win and testament to the company’s ‘come as you are’ ideals, the company said.
“Climate change is one of the biggest threats facing our ocean, but we’re proud to have one of the most efficient fleets at sea. We’ve invested in cutting-edge technologies like Climeon, and we are committed to achieving net zero carbon emissions by 2050. We have more work to do, but we’re incredibly proud of our progress,” added CEO Tom McAlpin.