The cruise industry is back on course

2022-08-12T16:27:32+00:00 August 12th, 2022|Marketing|

After a global ban on cruises was imposed in April 2020, cruise ships have now resumed operations worldwide.

For the first time this year, the leaders of the passenger shipbuilding sector will meet on European soil in the MARINE INTERIORS area @SMM from 6th to 9th September, 2022.

A broad spectrum of exhibitor stands will be supplemented by a redesigned conference programme.

In 2020, the cruise sector recorded losses of around $77 bill, according to the Cruise Lines International Association (CLIA).

“We are very confident about the summer season,” said Jörg Rudolph, General Manager of Costa Cruises. The bookings received so far exceed the 2019 pre-pandemic level, he added.

This optimistic outlook was shared by luxury cruises and expeditions specialist, Hapag-Lloyd Cruises: “We can sense how much our guests are longing to travel,” said Karen Schmidt..

As for the ship operators, they are busy upgrading their fleets. After selling or scrapping many of their older assets over the past two years, they are now placing orders for new tonnage.

The global order book lists around 70 new cruise ships deliverable through 2027. This raises suppliers’ hopes for many lucrative equipment orders. The MARINE INTERIORS area @SMM offers maritime companies a perfect stage for their presentations to potential customers, the organisers claimed.

De Wave Group, Eumar Design, KAEFER Schiffsausbau GmbH, LETHE GmbH, Naval Interior or Rheinhold & Mahla GmbH – are just a few of the companies, which will be exhibiting at the event. More than 90 exhibitors will showcase innovative products and solutions in Halls B5 and B6. A Cruise & Ferry Route will guide visitors specifically to stands of suppliers to the cruise and ferry market.

Whether you are interested in innovative engine room or bridge technologies, interior furnishings made from eco-friendly materials, or health management, the focus today is clearly on sustainability.

In a survey conducted among exhibitors and visitors of MARINE INTERIORS, 67% of respondents said they considered sustainability as the most important trend in the cruise industry.

German Government Marine Co-ordinator, Claudia Müller, said; “The cruise industry is investing massive amounts in innovative propulsion, accepting high risks at an economically challenging time.”

To support the industry in driving this process, we have come up with a special conference programme. At the Cruise & Ferry Stage in Hall B5, participants will get an insight into the latest trends in the cruise industry and learn more about the benefits of innovative technologies, the organisers said.

All three sessions will be moderated by Tal Danai, CEO of ArtLink. The individual panels will explore topics, such as how the cruise experience has changed in recent years, what new challenges this brings about, how yacht design has changed, or what the perfect passenger cabin should look like.