Tenerife Tourism Corp has joined Cruise Lines International Association (CLIA) UK & Ireland as an associate partner.
The long-term agreement will enhance Tenerife’s brand awareness across the region, bringing them into CLIA’s wider community of cruise lines, travel agents and associate partners, the corporation claimed.
In a normal year, Tenerife plays host to many cruise operators. The tourism corporation is seeking to highlight the host of attractions and activities visitors can experience during their visit to the island, it said.
Tenerife will now be represented at a number of CLIA’s travel trade events, as well as gaining brand exposure on the industry body’s website and inclusion in its yearbook.
CLIA membership forms part of the island’s new marketing strategy and positioning. It recently obtained official Biosphere certification from the Responsible Tourism Institute (RTI), which recognises Tenerife as a sustainable international destination.
Andy Harmer, CLIA UK & Ireland Managing Director, said: “We’re delighted to welcome the Tenerife Tourism Corporation to the CLIA family. The island is a firm favourite with cruisers and we’re all counting down to seeing ships visit this beautiful destination again.
“We look forward to supporting Tenerife’s tourism representatives, as they further build their relationship with the travel trade and gear up for the return of cruise visitors,” he said.
David Pérez, Tenerife Tourism Corp CEO, added: “This is a brilliant opportunity to promote Tenerife as a destination for cruises and encourage passengers to experience the island’s diverse offering, even if it they only spend a few hours here. We look forward to working closely with CLIA and the trade, and welcoming cruisers to our beautiful island once again.”