Starboard provides retails services to Costa

2022-03-25T15:05:31+00:00 March 25th, 2022|Marketing|

LVMH company Starboard Cruise Services has begun retail services on board Costa Cruises’ new cruise ship, ’Costa Toscana’.

The retail space totals 5,500 sq ft across two decks.

Under the Galleria Shops branding, the strong focus is on sustainable offers, European designers and Costa-exclusive ranges.

‘Costa Toscana’ sailed on her inaugural Mediterranean voyage on 5th March from Savona, Italy.

The 13 dedicated boutiques offer curated merchandise from global brands and new collections across a range of lifestyle products, including apparel, handbags, watches, beauty, fine jewellery and more.

Starboard has also named John McGirl as Chief People Experience Officer.

In this newly created role, he will join the Starboard Executive Leadership Team and report directly to President and CEO, Lisa Bauer upon when he takes up his new role on 4th April.

His job will entail leading and shaping Starboard’s worldwide employee experience, implementing initiatives and identifying future opportunities.

“We are excited to add John’s vast experience, valuable insights and innovative thinking to our executive team,” said Bauer. “His track record, depth of industry knowledge and excitement to drive the growth of our business, as well as our customer-centric culture, makes him the ideal leader to enhance the employee experience.”

“I look forward to joining Starboard during a pivotal moment of growth and being able to scale its inclusive culture across the land-based and shipboard staff members,” McGirl added.

Previously, McGirl was COO for ‘The World’, the largest privately-owned residential yacht.

He has also held multiple executive-level positions in the cruise sector including as Vice President of Human Resources and Quality Assurance at both Cunard Line and The Yachts of Seabourn; Vice President of Human Resources for Royal Caribbean International and Azamara Cruise Lines and Chief Human Resources Officer at Norwegian Cruise Line Holdings.