New UK-based cruise line launched

2021-05-14T18:49:37+00:00 May 14th, 2021|Marketing|

Ambassador Cruise Line, a new UK-based operator aimed at the over 50s market, plans to start cruises from Tilbury in April, 2022.

Among the management team are CEO Christian Verhounig, CCO Christopher Coates, CIO Gary Hides and CFO Simon Weeks, who were all Cruise & Maritime Voyage (CMV) executives before the operator went into administration in July last year.

According to the company, the ship to be used will be the ‘Ambience’, formerly P&O Australia’s ‘Pacific Dawn’, which was due to become CMV’s flagship under the name ‘Amy Johnson’.

The 1,400-pax ship’s maiden voyage will be a ‘short-break cruise’ out of Tilbury to Hamburg, Germany, starting on 6th April next year, the company said.

All passengers and crew will be required to be vaccinated for Covid-19 prior to departure.

Cruises are due to go on sale next month.

Ambassador is backed by London-based private equity firm Njord Partners and currently claims to be debt free.

Travel industry expert Gordon Wilson, who was Travelport’s President and CEO until July, 2019, has been appointed Chairman.