Ljoen to replace Burke as Carnival CMO

2024-04-29T17:29:30+00:00 April 29th, 2024|Appointments|

Lars Ljoen (pictured left) is to succeed Vice Admiral William Burke (Ret) (pictured right) as CMO at Carnival Corp on 1st February, 2025.

At the same time, Burke will take on a new role as the Corporation’s external affairs adviser.

Once taking on the CMO role, Ljoen, currently Carnival Cruise Line brand’s COO, will oversee all aspects of maritime operations for the Corporation and its portfolio of cruise lines.

Reporting to Carnival Corp’s CEO, Josh Weinstein, Ljoen will also be responsible for strategic destination development and will oversee management of the company’s owned and operated ports.

A 25-year cruise industry veteran, Ljoen has held senior-level sea command and shore management roles. As CCL COO, he oversees all aspects of the brand’s marine operations, including nautical and technical operations, environmental compliance, and safety protocols.

He also leads port operations, guest operations, food and beverage services, on board revenue, entertainment, and crew and travel operations.

“Lars is the obvious choice for this vital role, given his deep knowledge of our industry, his pedigree of success in key senior-level positions in the company, and his ability to consistently deliver operational excellence and business results for our largest global cruise line,” said Weinstein.

“Notably, his leadership during one of the most challenging times in our industry helped Carnival Cruise Line successfully navigate the operational pause and quickly reclaim its title as the world’s largest and most popular cruise line – an important driver of our company comeback.

“As we remain laser focused on achieving our carbon and emissions reductions goals and maintaining our leadership in safety and environmental best practices, Lars will bring his tremendous knowledge to build upon the legacy that Bill has established during his tenure,” he said.

Prior to CCL, Ljoen served with Carnival Corp’s Costa Group since 2015, initially as Senior Vice President and then being promoted to Executive Vice President and Managing Director in 2016.

At Costa Group, which at the time included Costa Cruises and AIDA, Ljoen was responsible for Carnival Maritime, the marine service unit of the group, as well as fleet governance, marine projects, and continuous improvement.

Previously Ljoen headed business strategy development for Ceres Marine Terminals (NYK Ports) and was director of marine operations at Royal Caribbean Cruises. He began his career on supply vessels and shuttle tankers in the North Sea offshore industry.

“I’m honoured to step into the chief maritime officer role and eager to build on Bill’s remarkable foundation of operational excellence and write the next important chapter,” said Ljoen.

“I look forward to applying my experience and skills to an even bigger platform to ensure the company’s continued success.”

On moving into his new role as Carnival Corp’s external affairs advisor, Burke will bring extensive expertise in key legislative, regulatory and policy matters at the global and federal levels.

Since joining Carnival Corporation in 2013 in the then newly created position of CMO, Burke has drawn on his extensive background and record in safety, engineering, strategic planning, and operational readiness to define and drive the company’s commitment to health, environmental compliance, safety, security, and sustainability.

Overseeing the company’s maritime operations worldwide, Burke has reshaped the company’s maritime policy, maritime standards, shipbuilding, training including CSMART, medical, maritime asset strategy, and technical research and development.

Burke joined Carnival Corp following a US Navy career that included submarine command, squadron leadership, task force command, strategic planning, and operational readiness positions.

“I have worked alongside Bill for over a decade, and there is no one I admire more,” said Weinstein.

“A lifelong champion of progress, Bill has been at the forefront of revolutionising cruise operations and our company’s revitalised commitment to compliance, excellence in protecting the health, safety and security of our team members and guests, and safeguarding the environment.

“His leadership in safety, innovation, and sustainability has been instrumental in elevating both our company and the industry as a whole. While Bill will wrap up his formal involvement in our daily operations, we’re thrilled he has agreed to stay with the company as external affairs advisor, where his advocacy, knowledge, relationships, and leadership will continue to have a global impact,” he said.