Newcomer Ambassador Cruise Line has contracted Harding to deliver the on board retail services for its first ship, ‘Ambience’ with an option to fit out the second ship, ’Ambition’.
Ambassador is the first British cruise line to be launched in the UK for over a decade. Sailing from London Tilbury, the no-fly itineraries provide a premium-value, authentic cruise experience, predominantly aimed at the 50-plus traveller, the company claimed.
‘Ambience’ will sail on her inaugural cruise on 6th April this year, while ’Ambition’ will enter service in 2023.
Harding will source the following products for purchase on board:
- fine jewellery, as well as costume jewellery and watches
- beauty products, toiletries, and fragrance
- Ambassador Cruise Line merchandise, clothing, bags, sunglasses, and accessories
- liquor, cigarettes, confectionery and gifts.
Bob McGowan, Ambassador’s Head of Guest Experience, said; “We chose Harding as Ambassador’s cruise travel retail partner as they are one of the global leaders in on board retailing and services. They deliver on commercial performance and help build partnerships that will offer us and our guests relevant brands, great service and innovative customer experiences on our ships.”
Neil Harding, Harding President, added “This is a significant step in Harding’s history and I am delighted to confirm our partnership with Ambassador Cruise Line. We work in a total ‘Quarternity’ approach to deliver the most commercial arrangement with our partners, providing the best products with the right experiences and right brands both for the customer and their holiday destination.
“Our ambition is to make every cruise better through the retail experience. We are delighted that Ambassador Cruise Line has put its trust in Harding here in the UK,” he said.