Fuzhou gets tourism boost

2017-07-31T17:52:27+00:00 July 31st, 2017|Marketing|

The southern Chinese port city of Fuzhou, in the province of Fujian, has recently been named as the fifth Chinese Cruise Tourism Development Pilot Zone.

Following Shanghai, Tianjin, Shenzhen, and Qingdao, the Chinese government has designated Fuzhou, a city of 4.5 mill inhabitants (7.2 mill including its surrounding areas) with a long maritime tradition, as its fifth Cruise Tourism Development Pilot Zone in its effort to support the domestic cruise industry, according to the Chinese Business Review.

The city – located only 30 mins away from Taipei, Taiwan by plane – is relatively lesser known to the cruise industry. This latest move by the Central Government forms part of its recent ‘One Belt, One Road’ initiative. Fuzhou is also regarded as a hub of China’s Maritime Silk Road network.

A 5.5 sq kmvarea located outside of the city near the port of Son Xia in Changle, about 18 km from Fuzhou International Airport, has been dedicated to this project. Son Xia is also the gateway to Bin Hai New Town.

In its effort to promote the domestic cruise industry, this initiative is another sign of China’s effort to focus not only on domestic source market, but also on domestic and neighbouring destinations by opening up more ports within the region, the newspaper said.

While the cruise industry is increasingly global, China’s development strategy can be perceived as becoming more and more China-centric, the China Business Review said.