Educational programme offered by Silversea in co-operation with Les Roches

2024-03-27T19:40:58+00:00 March 27th, 2024|Marketing|

Les Roches and Silversea have combined to offer a ground breaking field of study.

The first of its kind, this programme – offered at Les Roches campus in Marbella, Spain – provides students with the necessary knowledge and skills to manage and oversee various on board areas of cruise vessels, in addition to aspects of marketing, revenue management, and other commercial functions pertaining to the cruise industry.

In addition, students can benefit from a scholarship agreement between both companies, along with the opportunity to gain employment on board Silversea’s fleet.

Les Roches is ranked among the world’s top four hospitality management schools worldwide, bringing a wealth of expertise in academia, while Silversea is a leading ultra-luxury cruise line.

This industry has undergone a significant resurgence in recent years. According to a Cruise Lines International Association (CLIA) report, in 2023, this sector was expected to generate revenue of around $155 bill and create 1.2 mill jobs worldwide.

As indicated by the CLIA study, every 1% increase translates to 4 mill new cruisers. Ship capacity is expected to grow globally by 19%, reaching nearly 750,000 berth ports by 2028.

Furthermore, it is considered one of the tourism typologies with the greatest potential to evolve towards sustainability standards set by the Global Sustainable Tourism Council.

Les Roches’ Postgraduate Diploma in Cruise Line Management is claimed to be a first in this specialty among educational programmes, offering learning that is highly focused on practical and managerial aspects along with immersion guided by the leading ultra-luxury cruise brand, Silversea.

The academic institution, with 70 years of history and campuses in Spain since 1995, has chosen its Marbella campus, which is in close proximity to Malaga, a recognised hub for luxury cruise lines, as the ideal place to pursue this new programme, where the traffic of luxury cruise lines increases annually.

“Partnering with the world’s leading ultra-luxury cruise brand is a source of pride for Les Roches. The dedication and ambition that Silversea imposes in its business model are in line with our educational methodology.

“The luxury cruise sector is an area yet to be fully explored academically, and promoting this diploma positions us at the forefront, once again, of a specialisation that continues to grow year after year,” said Carlos Díez de la Lastra, Les Roches CEO.

Spain attracts the second-highest number of cruise passengers in Europe, behind Italy. In 2023, a new record was set, with a 46% increase, compared to 2022, reaching over 12 mill passengers, according to the latest data published by Ports of the State.

“As part of our commitment to offering our guests the very best service at sea, Silversea places great importance on sourcing the industry’s most talented crew members,” said Barbara Muckermann, President of Silversea.

“Education and training are key in this service-oriented industry, which is growing fast. Since becoming part of Royal Caribbean Group, Silversea has welcomed six ships to its fleet in just three years, making attracting talented professionals more important than ever.

“We are delighted to partner with Les Roches, a leading academic institution, to ensure our service remains the best in the industry,” she said.

During the first semester, students will follow a curriculum focusing on cruise operations, developing luxury experiences for guests, learning about luxury accommodation and food and beverage management on board, sales and revenue, and maritime law.

In this term, Les Roches offers a business trip to Monaco and Miami, home of the world’s largest passenger port.

Upon completion of this first part of the programme, students can choose to further engage in the industry practically with an immersion period in the cruise industry with Silversea.

Founded in 1954 in Switzerland, Les Roches offers undergraduate, graduate degrees and executive programmes in Luxury, Hospitality and Tourism Management.

Les Roches has campuses across Switzerland, Spain, UAE, and China, as well as a partner campus near New Delhi.

It ranks fourth in the world’s higher education institutions for hospitality and leisure management (QS World University Rankings by Subject, 2023).

Part of Sommet Education, Les Roches is accredited by the New England Commission of Higher Education (NECHE).