Dream Cruises partners with Singapore Red Cross

2022-01-14T20:11:54+00:00 January 14th, 2022|Marketing|

Dream Cruises is collaborating with Singapore Red Cross (SRC) on the ‘Dream Cruises & Singapore Red Cross Dream Mission’, a year-long partnership that was launched on 17th December, 2021 and will last to 31st December, 2022.

Under this agreement and as part of Dream Cruises’ ongoing Corporate Social Responsibility (CSR) efforts and commitment, the company is now supporting SRC in community engagement, fundraising and advocacy through a series of jointly organised initiatives in Singapore.

To commemorate the inaugural launch and the start of an ongoing partnership with SRC, Dream Cruises hosted a special port-stay event on board ‘World Dream’ to celebrate Christmas together with the elderly and volunteers under SRC’s ElderAid – a befriending and wellness programme that reduces vulnerability and enhances resilience, to achieve community ageing-in-place.

In conjunction with this event held on 17th December, a Memorandum of Understanding (MOU) signing ceremony was held on ‘World Dream’, attended by Michael Goh, President of Dream Cruises and Benjamin William, SRC Secretary General and CEO.

“Dream Cruises had recently celebrated two milestones in November, which include Dream Cruises’ 5th Anniversary as a brand and ‘World Dream’s’ one-year cruise resumption anniversary in Singapore.

“As 2022 brings a new year and hope, Dream Cruises is honoured be part of this new milestone and to start on this year-long meaningful journey together with Singapore Red Cross (SRC). As such, we look forward to working hand-in-hand with SRC to launch various CSR initiatives to aid and enrich the lives of the local communities in Singapore, which has been our homeport for close to 28 years,” Goh said.

William, added; “We at SRC are pleased to embark on this exciting partnership with Dream Cruises and are very thankful to have been able to leverage on this opportunity to host the very first Dream Cruises and Singapore Red Cross event for beneficiaries under our ElderAid programme. We look forward to working with the Dream Cruises team on subsequent CSR initiatives in the areas of community engagement, fundraising, and advocacy.”

‘World Dream’ was also the first cruise ship to receive the SG SafeEvent Certification launched by the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS), to ensure hygiene benchmarks and safe-distancing best practices are upheld at business events.

Dream Cruises’ MICE At Sea cruises will continue to offer events that adhere to Singapore’s CruiseSafe guidelines and SG SafeEvent Certification, with stringent safe distancing measures, capacity controls, and event cohort groups’ safety assurance.

“Singapore has long been renowned as a safe and trusted global Asia hub for business events. However, during these exceptional times, we have re-imagined MICE At Sea cruises in anticipation of regional cruise resumption to welcome international fly cruise MICE event delegates to Singapore on board ‘World Dream’ once again,” said Goh.

“Building on the success of the bespoke SME Learning Cruise organised by Shin Min Daily News, Bosses Network and Dream Cruises on 1st to 3rd October, 2021, the largest event at sea since ‘World Dream’s’ cruise resumption, Dream Cruises took the bold step to set new industry benchmarks and best practices for resuming business events at sea for cruise tourism recovery. This milestone event was a good example of how effective our guidelines are for safeguarding our passengers,” he added.

“As we continue to see the reopening of MICE events in Singapore, delivering a sense of confidence in the safety and well being of all event attendees will be key for enterprises. And that is what the SG SafeEvent Certification aims to do since its launch in June last year – to provide event organisers, suppliers and venues, such as Dream Cruises, with a mark of assurance in adhering to the highest standards of hygiene and safe management practices.

“We hope more enterprises will come on board the SG SafeEvent Certification to gain a competitive edge as we build towards a safe and progressive reopening of MICE events,” said Dylan Sharma, Vice President, Advocacy & Communications, SACEOS.