CruiseCopenhagen has unveiled a new 2024 strategy based the UN Sustainable Development Goals (SDGs).
Sustainability is at its core, the business organisation said.
The cruise industry’s growth is being challenged globally by factors, such as sustainability and local community support.
CruiseCopenhagen 2024’s strategy revolves around these challenges. The UN SDGs provides a comprehensive framework to the new CruiseCopenhagen strategy.
The board has chosen and prioritised working with three guiding principals – affordable and clean energy, sustainable cities and communities and partnerships for the goals.
”To embark on this journey, we need to establish partnerships that contribute to sustainable cruise tourism and promote the network’s current sustainability efforts. To do so, we will do a mapping of the efforts of our partners and make agreements with relevant sustainable companies,” explained Claus Bødker, CruiseCopenhagen Director (pictured).
An analysis of the local community support will be accompanied by the mapping of partners’ efforts.
CruiseCopenhagen has already identified some of the most common perceptions and possible efforts to ensure local community support. For instance, a popular opinion among locals is that cruise guests spend very little money during their stay in the city.
”The truth is that the cruise industry contributes €168 mill annually. We need to change the narrative and tell the real story about cruise tourism in all of Denmark.
“This also applies to perceptions about the emissions of cruises – we back onshore power supply, but we realise that it is not possible in each port without public funding. We cannot stress enough that sustainability is highest on the agenda in the cruise industry,” Bødker added.
These actions are consistent with the four pillars of the new strategy: Effective marketing, focused involvement of the local communities, improved image, and uplifted guest experiences.