Maggie Carbonell has joined the Scenic Group as Vice President of Marketing.
She will oversee and direct the US marketing activities for Scenic Luxury Cruises & Tours, Emerald Cruises, and Scenic Eclipse.
“We interviewed a large number of highly qualified marketing candidates and Maggie’s combination of experience and leadership skills made a real impact,” said Anna Wolfsteiner, Scenic Group’s Chief Sales and Marketing Officer.
“Maggie’s extensive knowledge of cruise marketing and e-commerce, along with a host of other cruise company experiences and her previous roles in developing and leading successful teams, make her the perfect complement to our ongoing growth plans.”
Carbonell (pictured) has more than two decades of experience in the travel industry. For the past 19 years, she has held various marketing positions at Royal Caribbean International, including Head of E-Commerce and Integrated Marketing, Media, and Consumer and Retail Marketing.
“I look forward to capitalising on the momentum the company has built with the launch of the ultra-luxury yacht ‘Scenic Eclipse’,” said Carbonell. “Scenic and Emerald Cruises are such trend-setting brands. And the continued growth of both lines with new ships and new destinations will be very exciting times for my marketing team.”
Carbonell will be based at Scenic’s new US headquarters in Hollywood, Florida.