International logistics service provider Blue Water has signed a partnership agreement with the professional services entity supporting Holland America Group.
The Group consists of Princess Cruises, Holland America Line, Seabourn and P&O Australia.
As part of the co-operation agreement, Blue Water will manage the warehouse operations for the Group’s main distribution centre in Florida, including order fulfilment, distribution, storage, cross dock and live loads for dry, chilled, and frozen shipments, plus deliveries for the cruise companies and their 36 ships.
“We are honoured to enter this partnership and are proud to once again take one step further in the cruise industry together with our long-lasting customer. Holland America Line was our first cruise client in 1999 and through close partnership both of our companies grew during the next 15 years. It is partly due to our relationship with Holland America Line, that we decided to form a dedicated strategic business unit focusing on the cruise and marine logistics industry,” explained Kurt Skov, Blue Water Chairman and owner.
The 170,000 sq ft warehouse facilities are located close to Fort Lauderdale, which handled 3.89 mill passengers in 2019.
The facility’s supply chain operation is a broad mix of logistics solutions, ranging from cross docking of dry, chilled, and frozen ship supplies, crew mail and technical spare parts, as well as running a full vendor-managed inventory service.
This requires a certain skillset and knowhow to ensure quality, flexibility and efficiency and Blue Water was chosen due to its 20 years plus experience in these types of processes, the company claimed.
Blue Water’s IT systems are customised to fit specific markets and serve as a tool for handling and monitoring every step of transport and warehousing.
Apart from the warehouse operation, a global team of experienced professionals at Blue Water’s offices located in cruise hubs worldwide provide round-the-clock services to cruise ships, such as port agency, customs clearance, stevedoring, crew change, last mile delivery, transportation, and repair work. HSSEQ is an integrated part of its business – with the clients in focus.
Blue Water’s major hubs include Miami, Fort Lauderdale, Spain, Denmark, Sweden, Netherlands, France, Singapore, Greenland, Iceland, Portugal, Finland, and Dubai.
“When Covid-19 became a reality in March, 2020, we quickly identified this as a major threat to our business unit servicing the cruise industry. However, due to our long history in the cruise market, we decided as a company to maintain our commitment to the industry leaving most of our global cruise & marine logistics structure intact, because we also identified a need from the cruise lines to finds partners that could provide efficiency, scalability, and innovation to their supply chains after Covid-19,” said Kasper Sommer, Blue Water’s Global Head of Marine Logistics.