Margaritaville at Sea has appointed Frank Belzer as Senior Vice President Sales and Partner Relations.
Belzer’s appointment is part of the company’s aim to gain more traction with travel advisors, the company explained.
He joins Margaritaville at Sea from ICON Park in Orlando. Prior to that, he was Universal Parks & Resorts’ Senior Vice President of International Sales and Marketing.
In his new post, he will build and lead a team that will focus on Margaritaville at Sea’s relationship with travel advisors. Trade programmes are expected to be implemented in the first quarter of 2024.
“With the addition of our second ship, the ‘Islander’, offering longer itineraries and new ports of call, we’re preparing to expand our reach by engaging trade partners, which will be very important associates to our business mix,” Margaritaville at Sea CEO, Christopher Ivy, said.
“Frank has an outstanding track record and exceptional credentials, making him ideally suited to lead this effort as part of our overall growth strategy,” he added.