For many years, Rostock-based AIDA Cruises has invested in a future-proof and sustainable cruise market as part of its Green Cruising Strategy.
As part of this commitment, the company claimed that it was continuously advancing climate and resource protection with many small and large initiatives not only on board its fleet, but also on land, at the Rostock headquarters, and at the Hamburg location.
Using reusable packaging instead of disposable packaging or avoiding packaging altogether – has been the practice for many years, not only on board all AIDA ships.
With the reopening of the employee restaurant after the pandemic, for example, two sustainable deposit systems were introduced for the takeaway offer with REWBOWL and RECUP.
For healthy breaks, the company provides its employees with fruit without packaging. Coffee specialties are available freshly ground from modern coffee machines. Table water can be drawn from water stations in the tea kitchens.
Thanks to further digitisation, the number of the company’s central printing stations is being continuously reduced, empty toner cartridges are recycled via the supplier, and if printing is still required, then it is undertaken on 100% recycled paper that has been certified with the Blue Angel.
For more sustainable mobility, including during leisure time, AIDA Cruises offers its employees discounted job tickets in co-operation with regional transport companies.
The mobility offer is supplemented by company bicycles, which can also be rented privately free of charge. For business trips within Germany, the company makes a point of using rail as the preferred mode of transport.
For many years now, all of the Rostock and Hamburg office buildings have been supplied with 100% electricity from renewable sources.
Opened in 2014, the AIDA Home office complex in the city harbour of Rostock was the first office building in Mecklenburg-Vorpommern to be awarded the Gold Seal by the German Sustainable Building Council in 2015, making it one of the most sustainable buildings in Germany.
In AIDA Home’s evaluation, the resource-conserving use of natural building materials, renewable primary energy and drinking water were among the factors assessed. Criteria, such as land use, accessibility, and thermal and sound insulation were also included in the certification.
Many other measures to reduce the ecological footprint and expand the circular economy on board and ashore are in the pipeline, the company said.
