Hurtigruten, operator of the iconic Norwegian coastal voyages, has announced the appointment of Lisa Warner as Chief Marketing & Digital Officer (CMDO).
She joins Hurtigruten with over 20 years of experience in the travel industry, having held senior leadership positions with Saga Travel Group, Abercrombie & Kent, Cox & Kings, G Adventures and Trailfinders.
Drawing on her background in global marketing, digital transformation, and customer experience, Warner will lead Hurtigruten’s marketing and digital strategy, reinforcing the brand’s position on the Norwegian coast, while driving growth across international markets and engaging key global customer groups.
“We are delighted to welcome Lisa into the newly created role of Chief Marketing & Digital Officer, bringing a wealth of knowledge from leading global travel brands.
“She joins us at a time when demand for authentic travel is accelerating, and her leadership will be instrumental in strengthening our brand in Norway, driving international growth, and inspiring travellers worldwide with unforgettable journeys along the Norwegian coast,” said Hedda Felin, Hurtigruten CEO.
“I’m excited to join this incredible company that connects travellers to Norway in such an authentic and immersive way. We have a real opportunity to build on our rich 132-year history and powerful storytelling to grow this iconic Norwegian brand into a globally recognised name and small cruise line of choice,” Warner commented.
“What excites me most is working with the team to harness data, insights and technology to elevate the customer experience and unique journeys we offer,” she said.
Following the announcement of impressive results for the first half of this year, Warner’s appointment comes at a pivotal moment for Hurtigruten, as the company reinforces its commitment to innovation and growth.
Her leadership will help enhance Hurtigruten’s digital capabilities, elevate the guest experience, and extend the reach of its iconic coastal voyages to travellers around the world, the company said.
