Starboard is to launch luxury and experiential retail offerings on Princess Cruises’ latest ship.
Starboard Group is partnering with Princess Cruises for the first time on board the newbuilding ‘Star Princess’.
Due to enter service in Autumn 2025, ’Star Princess’ will sail in the Mediterranean, Caribbean, Panama Canal and Alaska during her inaugural season.
Starboard said it will bring together product assortments from renowned brands and create personalised, premium retail experiences across 4,779 sq ft on two decks on board the new ship.
“Starboard is extremely pleased to continue our global expansion by launching this partnership with Princess Cruises and its newest ship, ’Star Princess’,” said Lisa Bauer, Starboard’s President and CEO.
“This collaboration underscores our authority as the leading curator of vacation retail experiences and we look forward to leveraging our deep expertise to create custom assortments and one-of-a-kind activations that will delight ’Star Princess’ guests,” she said.
She will be the first vessel in the Princess fleet to feature a destination retail boutique that brings the regional itinerary to life on board for guests.
The Caribbean destination boutique will offer locally sourced, destination-inspired and artisan products including food, apparel, accessories, fashion jewelry, kitchenware, books, drinkware and souvenirs for adults and kids.
Personalisation and exclusive, in-person events will enhance the discovery and shopping experience on ’Star Princess’, starboard claimed.
Guests will be able to have a wide range of adults’ and kids’ products – including apparel, jackets, handbags, backpacks, hats and bracelets – customised with embroidery, stamps, patches and engraving to create one-of-a-kind, wearable memories that commemorate their cruise experience.
In addition, the ship will feature a space dedicated to a series of rotating brand activations, such as fashion trunk shows and with brand designers and ambassadors, who will engage in person with guests and offer styling advice and more.
Starboard will also introduce unique luxury retail offerings on board the cruise ship, including a first-at-sea Chanel beauty shop-in-shop.
Other offerings include a curated assortment of vintage and pre-owned luxury handbags on board, as well as a range of men’s, women’s and kids’ fashion and apparel.
‘Star Princess’ will also offer an extensive assortment of fashion jewellery, including items from Starboard’s exclusive fashion jewellery brand, Shae.
“Princess Cruises is committed to offering unforgettable guest experiences and partnering with Starboard will elevate our retail offering for ’Star Princess’ guests,” said Alfredo Jimenez, Vice President Hotel Operations, Princess Cruises.
“As our newest partner, Starboard will enable us to introduce a carefully curated shopping experience that feels holistic and true to the Princess Cruises brand, while offering something unique and memorable for each and every guest,” he said.
The 4,300-pax, 178,000 gt ’Star Princess’ is a sistership to the ’Sun Princess’.
As the second ‘Sphere’ class ship in the Princess fleet, ’Star Princess’ features architectural highlights, such as The Sphere, a glass-enclosed piazza at the centre of the vessel, and The Dome, the cruise industry’s first geodesic dome.
In addition to retail experiences, ’Star Princess’ will offer expanded dining venues and non-smoking casino areas.
