The Saint John, NB Canadian-based Aquila Centre for Cruise Excellence, a cruise industry training and destination readiness company, and Gondens International Advisors, an expert in Latin America destination strategy and stakeholder engagement, have signed a Memorandum of Understanding (MoU).
The MoU is aimed at fostering the growth of cruise tourism in South America and its surrounding regions.
By leveraging their expertise, the companies aim to support local stakeholders and foster long-term sustainability in the cruise tourism sector.
“This partnership marks an exciting step forward for cruise tourism in South America. By combining Aquila’s global expertise in cruise training with Gondens’ deep understanding of the Latin American landscape, we’re creating a powerful platform to elevate destination performance, empower local communities, and position the region as a world-class cruise destination,” said Beth Hatt, Founder and Partner of the Aquila Centre.
Federico Gonzalez Denton, founder of Gondens International Advisors, added, “With South America’s rising popularity as a cruise destination, this alliance will equip local stakeholders with the tools to attract and retain cruise lines, while fostering sustainable tourism practices.”
The collaboration will focus on three key areas:
–Strategic Projects: Joint initiatives for driving sustainable growth and innovation in cruise tourism.
–Training and Capacity Building: Aquila-led sessions will equip local stakeholders with essential skills to thrive in the cruise market.
–Industry Insights and Promotion: Knowledge-sharing initiatives, networking opportunities, and regional forums to enhance industry understanding.
This alliance also underscores both organisations’ commitment to advancing the cruise industry through education, collaboration and innovative destination development.
Based in Medellín, Colombia, Gondens International provides market research, strategic planning, and stakeholder engagement to support cruise tourism growth.
The company helps destinations attract cruise lines and enhance their infrastructure to meet evolving industry demands.

