Norwegian Cruise Line (NLC) has named Kiran Smith (pictured) as its new Chief Marketing officer.
She succeeds Adam Malone, who is stepping into a new role as Senior Vice President of Guest Experience.
Smith Brings over 20 Years of experience growing brands and leading marketing and advertising campaigns.
Both Smith and Malone will report into NCL President, David Herrera and serve as members of the brand senior leadership team.
Smith will lead the marketing team to build a unified approach in executing data-driven strategies designed to put the guest at the centre.
Insight-driven storytelling will be at the core to strengthening the brand positioning, increasing guest engagement, driving sustained performance and attracting new cruise audiences, NCL said.
“Kiran is a brilliant marketing mind with an incredible reputation for consistently delivering compelling campaigns that break through the noise and captivate audiences,” claimed Herrera.
“I am so excited about the countless stories we have to tell about our innovative vacation experiences, amazing guests and team members.
“Over the past eight years, Adam has made significant impacts within the marketing organisation and across the NCL brand as a whole. I am thrilled to have him take on this new role leading the development of guest experiences and ensuring that our long-term vision for the brand is integrated across every step of the guest journey,” he said.
NCL has seven newbuildings being added to the fleet through 2036 for an overall 50% capacity growth.
Given the overall growing demand for cruising as a popular vacation option and the company’s strategic fleet expansion plans, Smith will play an instrumental role in encouraging innovation and creativity across the marketing organisation and helping the team leverage the latest in technology to effectively generate demand for NCL’s next generation of ships and global destinations.
“NCL is a true pioneer in the cruise industry, and I’m honoured to join the company at such a pivotal and exciting time,” said Smith.
“Building brands that truly connect with people has always been at the heart of my work. NCL is a brand with a bold spirit, strong culture and a rich legacy – I look forward to working with this incredibly talented team to help shape its next chapter and inspire even more guests to explore the world with us.”
Her previous experience included executive level roles across national and international consumer-focused brand companies.
