Maritime technology company, SmartSea, has outlined its role in the development of the ‘Aroya’, the first Arabian cruise ship.
In 2023, SmartSea and its partners conducted a thorough assessment of the ship’s IT infrastructure and cybersecurity systems, working to upgrade and secure critical systems.
Following this, they sought to reinforce the ship’s infrastructure and connectivity, including a patchwork upgrade to the vessel’s systems, which ensured it could safely accommodate the crew and contractors on board.
This was deemed crucial to prepare the vessel for its extensive modernisation, involving a complete overhaul of its IT and operational systems.
One of the most complex elements of this project was the integration of a wide range of technology partners, including connectivity experts, cybersecurity professionals and specialised providers, who provided hotel management software.
They all played a critical role in delivering services, such as satellite connectivity, digital signage, video-on-demand, and property management systems, the company said.
Key features of the upgrade included:
- Seamless Connectivity:The integration of 2,000 plus access points across the ship, ensuring reliable Wi-Fi connectivity for guests across various regions, including the Red Sea and Mediterranean.
- Advanced Cybersecurity:Enhanced security measures to protect guest data, crew operations, and communication systems.
- Guest-Facing Technology:Full integration of passenger systems, including bookings, reservations, entertainment, food and beverage management, and on board activities.
SmartSea focused heavily on ensuring that all systems, ranging from navigation and communication (NAVCOM) to crew management and guest-facing services, could operate seamlessly across the ship.
This integration was essential for passengers to be able to effortlessly access entertainment, Wi-Fi, telephony, and other on board services.
In addition to technical solutions, SmartSea also played a critical role in vendor selection and procurement, choosing partners to provide the technology.
Under the guidance of SmartSea and in collaboration with Columbia blue, which manages the ship’s operations, this project involved meticulous planning, budget management, legal reviews, and risk assessments, the company added.
Bilal Hussain, Cruise Saudi’s IT & Digitalisation Executive Director, the public investment fund (PIF) company, which owns AROYA Cruises, commented: “’Aroya’ is a pioneering, first-of-its-kind product and as such, we wanted to ensure an incredibly high standard across all elements of the operation.
“Partnering with SmartSea has enabled us to create a seamless experience behind the scenes, allowing our valuable guests to enjoy efficient Wi-Fi, easy on board activity bookings and more.
“From its advanced technology to world-class facilities and impeccable on board hospitality, ’Aroya’ is setting the new standard in the global cruise industry,” he said.
“We are proud to continue our collaboration with Cruise Saudi and Columbia blue to bring the vision of ’Aroya’ to life,” added Julian Panter, SmartSea CEO.
“The combination of cultural heritage, cutting-edge technology, and luxurious experiences will make ’Aroya’ a beacon of innovation in the cruise industry,” he said.
SmartSea is also providing ongoing operational support, including 24/7 help desk services and continued oversight of the IT ecosystem, as the ship is now fully operational.
