As well as confirming that RCL had taken a majority stake in Silversea, both companies announced ‘Project Invictus’, a multi-year initiative to take Silversea’s ultra-luxury ships up to the next level.
‘Project Invictus’ enhancements range from product upgrades to large ship revitalisation programmes. “Our intent is to solidify our already strong leadership position with an exciting array of upgrades that thrill our guests,” said Roberto Martinoli, Silversea CEO.
The first Invictus enhancements will begin rolling out on the ‘Silver Muse’ on 19th August where an upgraded champagne and caviar offering will be initiated. Immediately thereafter, these and other enhancements will be implemented fleet wide, impacting a wide variety of on board features.
Silversea’s growing fleet of ultra-luxury ships will also benefit from an upgrade. The planned renovation of ‘Silver Whisper’ in December, this year will be much more comprehensive than initially planned and will include a partial refit of all guest cabins.
Moreover, Silversea’s ‘Silver Wind’ will also undergo an enhanced drydock in December, 2018. Both vessels will be part of an overall plan for a fleet-wide ‘Musification’, which will take inspiration from the design of the successful cruise line’s flagship, ‘Silver Muse’. The plan will be completed shortly after with an enhanced drydock of the ‘Silver Shadow’.
