Scenic Group has appointed Anthony Viciana (pictured left) as Vice President of Sales and Aliette Penton (pictured right) as Director, new business development, charter and incentive, both based in Hollywood, Florida.
According to the company, the new appointments are part of its efforts to expand its US presence and strengthen support for travel advisors and luxury clients.
“Bringing Anthony and Aliette on board represents a pivotal step in strengthening our US sales force as we build on our turning the year with the most advanced bookings in our history and a record-breaking wave season,” said Ken Muskat, President of Scenic Group USA/LATAM.
“They each bring deep expertise, respected industry reputations, and a shared commitment to delivering exceptional value to our partners and guests.
“Their leadership will be instrumental as we continue to meet the growing demand across our Scenic and Emerald Cruises brands – particularly as we deepen relationships with the trade distribution, as well as grow in the charter and incentive space,” he said.
Viciana brings over 30 years of experience in cruise sales and leadership. In his new role, he will lead trade sales across the US and Latin America for Scenic Luxury Cruises & Tours and Emerald Cruises.
His background includes leadership roles at Princess Cruises, Cunard Line and national accounts at Carnival Cruise Lines, with a strong focus on trade relationships, team development and accountability.
“Scenic Group has established a remarkable reputation for innovation, excellence, and delivering truly elevated guest experiences,” Viciana said.
“I’m honoured to join at such a dynamic moment for the company and look forward to partnering with our valued travel advisor network to further strengthen our presence across the US and beyond.”
Penton brings over 20 years of cruise industry experience, including 15 years with MSC Cruises and Carnival. In this newly created role, she will lead marketing to corporations, financial services firms, affinity networks and luxury lifestyle brands.
“Scenic Group’s brands offer an unmatched blend of sophistication, intimacy and flexibility – making them ideal for charter and incentive travel,” she said.
“The role presents a strong opportunity to establish new networking opportunities and engage new clients who are looking for high-quality experiences that go beyond the conventional cruise vacation experience.”
