Riddle joins Lindblad to boost sales

2023-10-01T13:30:09+00:00 October 1st, 2023|Appointments|

Lindblad Expedition Holdings has appointed Kathi Riddle (pictured) to the post of Senior Vice President of Sales and Revenue Management.

In her new role, Riddle will lead revenue management, as well as travel advisor, affinity group and charter, plus wholesale sales efforts for the company’s expedition cruise brand, with the goal of building its reputation as the pioneer and global leader in journeys of deep discovery amongst consumers and the travel trade.

She will also be responsible for implementing an aggressive international sales growth strategy, working to expand the brand’s reach worldwide.

“We are thrilled to welcome Kathi and her many years of decorated leadership into the Lindblad Expeditions family,” said Noah Brodsky, Lindblad Expeditions’ CCO. “Expedition cruising is undeniably the travel trend of the decade, which has created a world of possibilities for our company and the many adventure-seekers who want to responsibly explore the wild and wonderful world.

“I’m excited to see how Kathi applies her perspective shifting global experience to help us deliver on our promise of leading awe inspiring expeditions across our small ship fleet,” he said.

Prior to joining Lindblad Expeditions, Riddle most recently served as Vice President of Business Transformation, Consumer Products, Games & Publishing at The Walt Disney Company.

During her 27-year tenure with Walt Disney, she held several leadership roles across functions in the US and internationally and took charge of commercial strategy, day-to-day financial operations and long-term FP&A for Walt Disney World Operations, including the Theme Parks, Resorts, Disney Springs, and the Sports business.

“This is an incredibly exciting time to be joining the Lindblad Expeditions family,” Riddle said. “Unprecedented consumer interest and the growing popularity of expedition cruising means more opportunity to strengthen existing relationships—and nurture new ones—among the travel advisor community, affinity group and charter partners, and consumers; push the envelope with creative and aggressive revenue management and pricing strategies; and expand sales efforts on a global scale like never before.

“At its core, Lindblad Expeditions delivers unmatched expertise you can only find when you travel with an operator who has such a rich, undisputed pioneering heritage, which is why there’s no better company to globalise expedition cruising than Lindblad Expeditions,” she said.

As the company continues to grow, Lindblad Expeditions said it had several open positions, both on board ship and shoreside.