Princess Cruises has promoted John Chernesky (pictured) to the role of senior vice president, North America sales and trade marketing.
In this role, Chernesky continues to lead the North American sales teams for Princess and Cunard, in addition to assuming responsibility for all Princess Cruises trade marketing.
“In this role, John brings unparalleled business experience to lead the North American sales team and trade marketing,” said Gordon Ho, Princess Cruises’ chief marketing officer. “His 26 years of experience with Princess Cruises, in addition to his exceptional product knowledge and passion for cruising, will position him to lead our field sales team to measurable future success.”
In the last four years of leading the North American sales team, Chernesky has launched the Princess Innovation Council to harness retail partner feedback to drive customer-centric solutions. He also created and maintained an industry-leading social media presence that’s become an engaging and strong trade advocate presence in the cruise industry.
Chernesky has also held several other roles at the company including vice president, onboard revenue, where he implemented casino, Lotus Spa, photo/video, fine arts and other onboard revenue strategies for Princess Cruises, Holland America, Seabourn and P&O Australia.
In addition, he served as director of passenger programmes, overseeing onboard media, enrichment programmes, youth and teen programmes, and daytime activities. He also served as project manager, hotel operations for the design and development of Princess newbuilds.