Princess Cruises has enhanced its sales and service operation with the addition of two cruise travel trade executives.
Cal Almaguer (pictured), a 38-year veteran of the cruise and travel industry, has joined in the new role of Senior Vice President, Sales and Service Strategy and Operations, while Carmen Roig joins Princess as the new Vice President of Sales.
“The addition of two exceptional sales, service and operations leaders like Cal and Carmen demonstrates our commitment to providing best-in-class service to the travel trade while modernising the Princess omni-channel sales capabilities that will expose Princess to broader audiences and drive cruise bookings,” said John Padgett, Princess Cruises’ President.
“Under their leadership, Princess will elevate sales performance through unmatched trade relations and the deployment of new sales tool innovations in partnership with our Princess Experience and Innovation development team,” he said.
Almaguer brings extensive cruise and travel industry sales experience as well as contact centre expertise following his more than 20 years with Disney Destinations.
He will oversee all Princess sales and vacation product distribution channels, as well as the company’s contact centre operations, reporting directly to Padgett.
Roig will direct Princess’s trade relationships, lead business development teams and also serve as the sales authority across all Princess sales models, including web, contact centres and on board.
In addition, she will bring new and innovative products and services to the company that will enhance trade earning potential and expand Princess brand consumer demand.
After more than 30 years of marketing, sales, and cruise industry experience, including the past six heading marketing and sales for Crystal Cruises, she is returning to the Carnival Corp after beginning her career with Carnival Cruise Line in 1981.
Roig also previously held sales roles with Azamara Club Cruises and Costa Cruises.
In addition, after 29 years with Princess, seven of those overseeing travel agency sales, John Chernesky will become a Princess brand champion, a role that blends his considerable experience, industry relationships and media influence with his passion for social media and promotion, the company said.
Chernesky will now focus on heralding the Princess brand to consumers and trade with continuous social media engagement and activation at special events and new product launches.