Princess appoints Prag Shah to new role

2019-09-29T17:34:52+00:00 September 29th, 2019|Appointments|

Princess Cruises has appointed Prag (Pragnesh) Shah to the position of global head of experience and innovation operations.

He will lead the continued activation and expansion of MedallionClass vacations, including digital and live immersive experiences across the cruise line’s fleet.

Shah (pictured) brings more than 25 years of diverse strategy and operations leadership to this role particularly intersecting mobile, digital and customer experience. Most recently, he was president of WealthEngine, a data analytics company serving luxury brands and non-profit organisations.

“Prag’s extensive experience in leveraging technology to enhance the customers experience is critical in guiding our MedallionClass initiatives and seagoing teams in the extensive fleet wide rollout, which is resulting in positive guest reactions,” said Jan Swartz, Princess Cruises President. “We welcome him to Princess Cruises and look forward to his leadership and contributions to achieve success in this role.”

As head of experience & innovation, Shah will oversee the expansion of MedallionClass vacations on six additional ships in 2020 – ‘Ruby Princess’ (27th January), ‘Grand Princess’ (29th March), ‘Enchanted Princess’ (15th June), ‘Emerald Princess’ (16th August), ‘Coral Princess’ (16th October), and ‘Island Princess’ (20th December).