MedCruise has launched a new website for its members and partners, highlighting the importance of adapting its systems to the new times.
The Association has designed a tailored user-friendly online tool, which fits all devices (responsive).
Among other technical updates, the new online platform offers a closer insight into the Mediterranean cruise destinations, the use of quality photos and videos, a better news communication and a more useful events’ calendar and a private area reserved for members.
Each MedCruise member (Ports and Associates – Cruise related companies) has a fully updated profile with relevant data, such as: contact data, history, destination information, must see tourist attractions, photo gallery, port statistics, port facts (berth, anchorage, quays, etc), company information, new projects and more.
Another key area is the news section where the latest members’ news, internal press releases about MedCruise activities and everything related to the cruise industry in the Mediterranean, is published on a regular basis.
The events section contains all the information about events organised by MedCruise. Each year, the Association holds two General Assemblies (GA) and the MedCruise Awards. Every two years, a Professional Development Course (PDC) for MedCruise members, is organised.
In addition, MedCruise provides a platform for its members representation at all major cruise related events worldwide.
The Home page contains a section called publications. MedCruise reports published every year provide useful data as regards the cruise industry and the Mediterranean ports. This section is claimed to be relevant, since it offers the Annual Statistics Report, the Yearbook (members contact information) and the bi-annual publication MedCruise News.
Another feature relevant today is the ‘COVID-19 Latest Updates’.
Airam Diaz, MedCruise Association President, said: “I am very proud to present our new website, which highlights the importance of the marketing task in our Association, in line with the ‘Working Plan’ approved by the members in Toulon during the 51st MedCruise General Assembly. I would like to thank all BoD members, specially, Maria Cano as Marketing Director and the Secretariat team for this big achievement.”
Maria Cano, MedCruise Marketing Director, added: “This project means a new era for MedCruise in terms of marketing and promotion. With the priceless support of the Secretariat, which has contributed with new and fresh ideas, we have started developing a responsive and modernised website. Starting small, we ended up creating a more useful tool for our members which will put MedCruise in another category within the online community. Much of my Online Marketing Strategy is represented in this project, for the benefit of our members.”