The Supervisory Boards of both Port of Amsterdam and Passenger Terminal Amsterdam have agreed to transfer the river cruises operation to Cruise Port Amsterdam – a new company set up.
This move was based on the need to operate river cruises more efficiently and customer-focused.
Passenger Terminal Amsterdam, a subsidiary of Port of Amsterdam, was responsible for the handling of ocean cruises, while river cruises were handled by the Port of Amsterdam.
As Commercial Manager Cruise, Monic van der Heyden was responsible for river cruise at the Port of Amsterdam and will move to Cruise Port Amsterdam to maintain continuity for the river cruise companies.
“Amsterdam is a top destination in the Northern Europe sailing area for ocean and river cruise. By accommodating the handling of both river and ocean cruise in one dedicated company, opportunities arise for optimising the service for our shipping companies and their passengers,” she explained.
Dick de Graaff, Director Passenger Terminal Amsterdam/Cruise Port Amsterdam added: “The merger of the handling of ocean and river cruise is a logical step. We have the ability to make river cruise a core business. In addition to efficiency, this also offers opportunities at a strategic level.
“In the coming years we will focus on further development of sustainable cruise tourism in Amsterdam. Because river cruise berths across the city, the name Passenger Terminal Amsterdam no longer covers the business and therefore we have chosen to operate under our new name Cruise Port Amsterdam for the handling of ocean and river cruise,” he said.
However, the name Passenger Terminal Amsterdam will not disappear, as it is located in a multi-purpose building and also functions as a venue for corporate events, which will continue to come under the old umbrella company.