MSC USA in senior management shake up

2022-05-14T10:59:38+00:00 May 14th, 2022|Appointments|

MSC Cruises USA has appointed Lynn Torrent as Executive Vice President & CCO.

She will lead commercial initiatives across sales, marketing, revenue management and contact centre functions, reporting directly to MSC Cruises USA President, Rubén Rodríguez.

Her new role is part of a broader organisational realignment to integrate commercial functions and support growth opportunities and priorities, including internal promotions and active recruiting for the key position of Senior Vice President, Sales & Trade Partnerships – reporting into the newly established CCO role.

Torrent’s experiences include leading Costa Cruise Lines in the US, and a successful progression of senior executive roles at Carnival Cruise Lines during a period of high growth for the brand, culminating in the role of Executive Vice President overseeing all commercial functions.

The company has also announced that Executive Vice President & COO, Ken Muskat,  is to leave MSC Cruises to pursue new opportunities outside of the organisation.

Muskat will remain with the company through the end of August, supporting the transition of the new management structure.

Rodríguez said: “I am very excited for Lynn to join our talented team and bring her proven leadership and expertise to support our rapid growth in the US market. Her deep experience and proven skills will help us increase the effectiveness and impact of our commercial efforts, and sharpen our focus on further developing the key capabilities required to meet our aspirations.”

“Together with the rest of the MSC family, I want to thank Ken for his many important contributions to MSC Cruises. We all hoped that Ken would remain with the company, as he considered new international opportunities with MSC Cruises.

“In the end, Ken decided to pursue opportunities outside of MSC Group. I am especially grateful for his dedication and partnership in the last two years – to MSC Cruises, to all of us, and to our travel agent partners. He is a good friend to many of us, and in many ways will always be a member of the MSC family,” he concluded.

MSC Cruises has also announced another two promotions at the senior leadership level.

Suzanne Salas will serve as Senior Vice President, Marketing & eCommerce, recognising her leadership in developing the company’s marketing capabilities and launching marketing programmes that are rapidly building brand awareness and stimulating growth in traffic, leads and bookings.

Her new title reflects MSC Cruises’ efforts to build eCommerce and digital marketing capabilities, critical to the brand’s rapid growth across all channels, the company said.

In the new structure, Salas will report directly to Torrent, as will other commercial leaders.

In addition, Albino di Lorenzo has been promoted to Senior Vice President, Port Operations & Government Relations, North America & Caribbean.

He will lead port and terminal operations across MSC Cruises’ growing list of US home ports and itineraries, including the operations of the company’s new PortMiami terminal, set to be the largest cruise terminal in North America when it opens.

Working closely with corporate leadership in itinerary development for the region, he will also join MSC Cruises USA Chairman Rick Sasso in the company’s continued efforts to reinforce and nurture strong relationships with government and port leaders across the Caribbean, Bahamas, Mexico and North America.

di Lorenzo will report directly to Rodríguez, as will other operations heads.