MarineXchange has introduced its cruise line branded MXP365 BYOD guest app.
The MXP365 guest app provides an easy-to-implement and cost-effective solution to cruise lines. It can be integrated into an existing BYOD app or used as a stand-alone solution.
This turnkey and platform independent (iOS, Android, Windows, Apple) solution is optimised for all screens sizes.
Pre-cruise, guests have the choice to use the app on a mobile device or experience the same functionality via the cruise line’s website. On board, the same solution can also be used with iTV, digital signage and kiosks.
Data is continuously synchronised between the office and ships.
“Guests will enjoy an enriched digital experience as soon as the cruise is booked until they return home and beyond. For the cruise line, pre-cruise and on board sales are optimised,” said Hannes Lindthaler, MarineXchange Managing Director.
The MXP Enterprise Platform holds all descriptions, photos, vacancies, manifests, business and discount rules, and provides seamless multi-language capabilities. No separate content management systems are needed either onshore or on board.
The app shows up-to-date itinerary and port information, opening hours, weather forecasts, frequently asked questions, deck plans, etc.
Guests can check in, update their preferences, book shore excursions, on board activities, spa and beauty treatments, fitness classes, purchase packages, make restaurant reservations, log maintenance requests, track their luggage and more.
In addition, MXP365 has chat groups, a digital safety drill, restaurant/venue capacity management, and a digital boarding pass.
“MXP365 offers extensive customisation possibilities to align with the cruise line’s unique brand identity, ensuring a consistent and familiar experience for guests pre-cruise, on board, and post-cruise,” added Johanna Schaupp, Senior Digital Marketing Lead at MarineXchange.
The fully integrated MXP enterprise platform is claimed to be the most widely used software in the cruise industry. MarineXchange offers a comprehensive range of cruise-specific solutions to enable cruise lines to streamline their operations, improve the employee and guest experience, and maximise revenue.
Today, MarineXchange is utilised by more than 50 cruise and hospitality brands with over 365 installations, thus far.