On 1st November, 2021, Mikko Juelich became Stena Line’s Trade Director for Business Region Germany.
By focusing on customer demand, stable operation and a strong competitive positioning, he will drive the company’s growth strategy further, the company said.
“Commercial positioning and operational excellence are key pillars in Stena Line´s growth strategy. Mikko Juelich (pictured) brings a wealth of experience from the ropax/roro ferry, container and logistic markets and has a strong understanding of our customers’ demand.
“Based on his international background and his forward-thinking mindset, Mikko Juelich will enable us to grow and develop our business further, together with our customers and partners, striving towards our vision of ‘Connecting Europe for a sustainable future’. We are very happy to welcome Mikko on board,” said Markus Lindbom, Stena Line CCO.
Juelich joined Stena Line from Container CSG in Luebeck, Germany. Before this, he had held various positions at Finnlines.
“Stena Line is one of the great names in global shipping and I am honoured to get the chance to develop the key routes between Germany and Sweden further and also grow the company´s position in the central European market.
“From our commercial office in Hamburg, we will concentrate on stabilising and growing the German business, with the main emphasis on our Kiel/Gothenburg and Rostock/Trelleborg route, and guided by our customers´ needs.
“In a spirit of co-operation and focus on service, we will secure our competitive advantage and further expand our pioneering role in sustainability,” Juelich said.
He succeeded Ron Gerlach, who has moved to Stena Teknik where he will become the company’s Technical Director.