Interest in cruising still rising – CLIA

2024-04-14T15:20:32+00:00 April 14th, 2024|Marketing|

Last year’s passenger volumes on cruise ships reached 31.7 mill, a rise of 7% on the 2019 figure, according to Cruise Lines International Association’s (CLIA) ‘2024 State of the Cruise Industry’ report.

CLIA also showed continued demand for cruise holidays, noting an intent to cruise at 82%.

As for the ships, the capacity forecast is an increase of 10% from 2024 through 2028, as cruise lines make ongoing progress in pursuit of net-zero emissions by 2050.

Other highlights included a summary of the 2024/ 2028 cruise orderbook, as well as the latest cruise trends, which included –

The number of new-to-cruise is increasing – 27% of cruisers over the past two years are new-to-cruise, an increase of 12% over the past year.

Cruises are a top choice for multi-generational travel – with more than 30% of families taking a cruise with at least two generations and 28% of cruise pax travelling with three to five generations.

Expedition and exploration are the fastest-growing sectors of cruise tourism, with a 71% increase in passengers opting for expedition itineraries from 2019 to 2023.

Accessible tour excursions are on the rise—with 45% of cruise passengers booking an accessible tour for their most recent cruise.

Some 73% of cruise travellers say that travel advisors had a meaningful influence on their decision to cruise.