IDeaS, an SAS company and a supplier of hospitality revenue management software, has unveiled its latest Lessons in Revenue eBook.
‘Data-Driven Revenue Management in the Cruise Industry: Navigating the Groundswell, was published to help cruise organisations navigate today’s challenging operating environment, while capitalising on opportunities to optimise revenue.
The recent surge in cruise demand presents substantial opportunities for growth, yet cruise lines face significant challenges, including intensifying competition, labour shortages, inflated costs and delayed adoption of revenue technologies.
This eBook highlights key capabilities and challenges facing cruise revenue leaders, and shares ways cruise organisations can leverage revenue management technology to maximise the potential of their voyages.
IDeaS’ Cruise Revenue Management System (RMS) uses data analytics and automation to predict demand, execute dynamic revenue strategies, boost profitability and maintain a competitive edge for cruise operators.
By embracing cutting-edge technology and data-driven strategies outlined in the eBook, cruise operators can optimise pricing and inventory management to increase profitability and outperform competitors, the company said.
Crystal Pernici, global director – Cruise RMS, IDeaS, said: “Cruise operators are becoming increasingly aware of the potential—and the value—of revenue strategies guided by revenue optimisation technology. By basing their decision-making on data-driven insights rather than personal experience or selective reporting, cruise leaders are opening up their vessels to a new range of revenue opportunities.”
