Christian Reuther (pictured) is to become the AIDA Cruises’ Vice President Entertainment.
Starting on 1st October, 2022, Reuther will have the overall responsibility for the strategic development of the entertainment on board the AIDA fleet. He will report to Steffi Heinicke, Senior Vice President Guest Experience.
“I am delighted that we have been able to win Christian Reuther, an internationally renowned expert in the entertainment industry. Together with our entertainment teams in Hamburg and on board the fleet, he will set new trends and make an important contribution to the innovative further development of the diverse guest experience and entertainment offering on board the AIDA fleet,” Heinicke said.
A trained journalist, for the past 20 years, he has been responsible for very successful productions, shows, TV formats and event concepts in the areas of sports, entertainment or live events in various national and international television and production companies.