Cruise Saudi has signed a collaboration agreement with retail operator Gebr Heinemann to supply Aroya Cruises.
Servicing more than 50 airlines, operating as wholesalers and retailers in over 90 countries, as well as supplying or operating shops on board 240 cruise ships and ferries, Gebr Heinemann has enjoyed success in the travel retail sector.
Gebr Heinemann said that it will work directly with luxury brands. Its wide range of products extends from perfume and cosmetics to confectionery, fashion, accessories, watches, and jewelry.
Lars Clasen, Cruise Saudi CEO (pictured), said: “Aroya Cruises will provide our passengers with joyful and memorable premium experiences, and a crucial part of this is the retail offering on board. We are thrilled to be collaborating exclusively with Gebr Heineman to deliver such an exceptional high-end retail offering.”
Kerstin Schepers, Gebr Heinemann’s Managing Director for the Cruise Business, added: “We are very excited to be on board the Aroya Cruises. On its first ship we want to inspire travellers with our impressive employees and our spectacular assortment. We promise unforgettable shopping experiences to the guests.”
Aroya Cruises was formed to provide experiences and services specifically designed to embrace Arabian preferences. Its launch marks a significant step in providing new holiday options for Saudi-nationals, expatriates, and regional guests, Cruise Saudi said.
Due to commence operations in 2024, Aroya Cruises will also form a part of Cruise Saudi’s wider goal to provide 50,000 direct and indirect jobs in the Kingdom by 2035.