Celestyal Cruises has appointed John Diorio as Vice President & Managing Director, North America, effective immediately.
Diorio will be responsible for developing and executing Celestyal’s business plan for the North American market.
His focus will be on positioning the cruise line as a leader in multi-destination, immersive cruise itineraries, the company said.
This includes launching Celestyal’s advisor engagement strategy – working closely with the line’s trade partners to build a best in partnering approach and expanding travel partner channels across the region.
Diorio was most recently Vice President, North American Sales, at Virgin Voyages, spending seven years at the company.
Based in Central Florida, Diorio will report directly to Lee Haslett, Celestyal’s CCO.
“We are thrilled to welcome John to the Celestyal team. He brings a wealth of experience in the North American cruise market and a proven track record of working closely with the trade to drive growth.
“His appointment reflects our continued investment in key international markets and our commitment to strengthening relationships with travel advisor partners across the globe,” Haslett said.
Diorio added: “I’m incredibly excited to join Celestyal at this pivotal time of growth and partnership expansion. I look forward to collaborating with such a dynamic and talented team, as we work together to achieve our shared goals and build on the company’s remarkable success with the travel advisor community in North America.”
Celestyal claimed it had experienced a 25% growth in guests from North America over the past year.
