Crystal revamps partner resources

2018-01-24T09:16:36+00:00 January 24th, 2018|Marketing|

Crystal has introduced a Partner Resource Centre, formerly the Travel Agent Centre.

The centre has introduced an enhanced aesthetic platform, improved functionality and a comprehensive collection of materials and tools.

It caters exclusively for partners seeking to expand their Crystal business, providing access to training videos and webinars, sales and marketing kits, Crystal news and media centre, cruise guidebooks, CruiseBuilder 3.0 personalised URL services, travel documents and forms portal, Crystal sales team bios and backgrounds, special offers, travel partner fares.

In addition to the centre, travel professionals can increase their Crystal expertise through enhanced training modules via the Travel Agent University.

The modules have been completely redeveloped to accurately represent the distinctive attributes of each brand experience across Crystal’s luxury portfolio, including ocean, river, yacht expedition and air.

The first three modules – Crystal’s Multi-Brand experience (a high-level review of All Things Crystal), Crystal Ocean and Crystal River – should be launched as this newsletter went to press, while the yacht expedition and private jet journeys modules will be launched in the weeks to come.

“Our commitment to empowering our travel partners to grow their luxury business is stronger than ever, and we are happy to continue investing in the best tools to lead everyone to success,” said Karen Christensen, Crystal’s Senior Vice President & Managing Director, Australia & New Zealand. “As Crystal’s own portfolio of luxury travel experiences grows, it affords an unprecedented opportunity for partners to reach new clientele with holiday options tailored to their interests.”