Thomas Dodds at iNTERGAME https://www.intergameonline.com/ writes on 15th April Conductr, the UK-based creative studio, has continued its partnership with Norwegian Cruise Line onboard its newest vessel, Norwegian Luna, with three large-scale interactive experiences.
The new ship features an updated Glow Court, Moon Climber and Luna Midway, each of which the brand says are designed to drive engagement, encourage repeat play and create shared moments for guests.
Originally launched in April 2025, the Glow Court is an outdoor digital arena where guests play on a fully interactive LED floor and adjacent LED wall, that features real-time reactive media that is designed to immerse guests.
The new installation features an expanded content suite with an additional nine games, which includes a range of new children’s games.
Tech-infused twist
Conductr says that its Moon Climber is the first gamified, tech-infused overlay on a high ropes course at sea.
The attraction is designed to provide multi-level play, create physical challenges and provide a gamified experience.
Also housed on the ship is Luna Midway, which adds a “tech-enhanced twist” to classic carnival games, according to the creative studio.
