CMP introduces cruise tourist app

2022-06-13T20:01:06+00:00 June 13th, 2022|Marketing|

Copenhagen Malmö Port (CMP) has introduced Cruise City, which is claimed to be the only free interactive app specifically catering for cruise guests exploring Copenhagen.

Cruise City was developed to serve a growing demand for diverse, individual and sustainable experiences for the cruise guests venturing into the city.

After initially downloading the app, selecting the arriving ship and areas of interest, it instantly provides a personalised guide and interactive map with attractions, experiences, restaurants, plus events based on selected interests and time ashore.

The app also highlights sustainable and eco-friendly choices, making it easier to select green experiences. It will promote the use of public transport, bicycles and walking, while helping to avoid congestion around sights.

It is continuously updated and carefully curated with sights, experiences, events and tips & tricks specifically for cruise guests’ needs.

With Cruise City, CMP said that it would like to strengthen partnerships with cruise lines, the city and the local business community, as well as contribute to improve the interaction between guests and Copenhagen people.

“Cruise City is built to view the city with the eyes of a cruise passenger that struggles with limited time, city navigation and way too many possibilities to find the best choices of their stay. With Cruise City, CMP would like to meet cruise guests’ increasing demands for individualised experiences and to further better, greener and more sustainable interactions between the city and its visitors,” said Henrik Ahlqvist, CMPs Sales Director for Cruise.

Based on ratings, reviews and recommendations from users, the app can improve tailor-made recommendations to future cruise guests.

CMP will continuously add features and smart functionalities to the app, depending on the initial experience and feedback received from users. CMP also plans to increase Cruise City coverage to further cruise ports in the future.