Cruise Lines International Association (CLIA) UK & Ireland’s Wave 2021 campaign is called ‘Generation Innovation’.
The campaign will promote the diverse range of innovative initiatives and activities being rolled out across the industry and by individual cruise lines, as the sector takes steps towards a return to service.
CLIA uses the hashtag #GenerationInnovation on its social media channels to promote the campaign.
Its regular ‘Cruise Podcast’ features guests from across the industry with innovation expertise, and ‘Wave Half-Wower Webinars’ have been introduced each Thursday in January.
The webinars feature four cruise line partners per episode, who will highlight their latest offers and innovations to help agents make the most of Wave.
The first episode, broadcasting on 7th January, comprised Celebrity Cruises, MSC Cruises, Princess Cruises and Riviera Travel.
Meanwhile, CLIA’s ongoing stakeholder outreach programme – which includes UK MPs and influential travel groups – will be used to highlight the progress being made.
Innovation themes being covered by CLIA across Wave includes:
*Health & safety
*Diversity & inclusion
*On board enhancements
*Apps and wearable tech
Andy Harmer, CLIA Director UK & Ireland (pictured), said: “From the health and safety measures set to be implemented, to the significant sustainability progress being made, to developments in technology on and off ships, the cruise sector has much to be proud of.
“These innovations have never been more important, as Wave gets under way and we further set our sights on the industry’s phased recovery.
“We’ll be highlighting all the incredible work being carried out, both on an industry-wide level and by individual cruise lines. Our trade partners have backed cruise through all the recent challenges, and we hope we can count on their support and engagement again during this critical period,” he said.