Cruise Lines International Association (CLIA) and Hamburg Messe und Congress have signed a new agreement, to extend their partnership.
The agreement secures CLIA’s participation in two international maritime events: Seatrade Europe 2025 and SMM 2026 – both scheduled for September of each year.
“We are very pleased to continue our partnership with CLIA. Cruise lines are pioneers in shipping innovation, particularly when it comes to emissions, recycling and wastewater treatment.
“Our trade fairs benefit directly from these advancements. Moreover, this co-operation further strengthens Hamburg’s position as a key maritime and cruise industry hub,” said Claus Ulrich Selbach, Vice President Exhibitions, HMC, responsible for SMM, WindEnergy Hamburg, INMEX SMM India, Seatrade Europe, Hydrogen Technology Expo and Cruise Ship Interiors Expo Europe.
“Europe plays a vital role in the growth and evolution of the global cruise industry. On behalf of our members, CLIA’s valued partnership with Hamburg Messe und Congress provides a strong foundation for advancing shared priorities, including de-carbonisation, innovation and international co-operation in support of the future of sustainable cruise travel,” added Bud Darr, CLIA President and CEO.

