Scenic Group USA has appointed Robert Castro as Senior Director of Marketing.
“As the growth of the Scenic Group USA market accelerates, so does the growth of our talented marketing team,” said Maggie Carbonell, the company’s Vice President for Marketing. “Robert’s wealth of marketing experience and his can-do positivity makes him a perfect fit – along with his forward-thinking ideas.”
Castro (pictured) has spent more than 11 years in cruise marketing with Carnival, Royal Caribbean and most recently with Silversea as Senior Director of Marketing – Americas.
In addition, he led Silversea’s Americas marketing services, campaign and media planning teams and their direct mail programmes.
Scenic said that Castro’s wide range of experience includes digital focus, social media and dynamic communication, as well as more traditional channels.
“The opportunity to be back in the cruise industry with an innovative collective of brands and diverse product offerings is definitely exciting,” Castro said. “To be able to connect with consumers and travel advisors in my new role and share the story of what Scenic and Emerald Cruises can accomplish for them is incredibly fulfilling – especially at such an inspirational time as the company launches new industry-leading ocean vessels.”