Princess Cruises has appointed Jim Berra – a cruise industry and hospitality veteran with nearly three decades of brand, marketing, and commerce experience – as Chief Marketing Officer (CMO), reporting directly to Princess Cruises’ President, John Padgett.
As CMO, Berra (pictured) will lead all global marketing facets, including integrated marketing strategy formulation, creative development and brand promotion across all channels and geographies to further optimise Princess’ global marketplace position.
Berra joined a leadership team with extensive commercial and communications experience, including industry veterans Terry Thornton, Chief Commercial Officer; Vicki Johnson, Senior Vice President of Communications, and Carmen Roig, Vice President of Sales.
“Jim’s demonstrated track record of success with outstanding hospitality brands make him a perfect addition to the Princess team,” Padgett said.
“The Princess brand is truly special, and Jim will ensure ‘The Love Boat’ extends its position as an iconic brand and a global destination leader.”
Berra had spent six years at Royal Caribbean International as Senior Vice President and CMO, overseeing the company’s advertising programmes, marketing communications, social media, e-commerce, and customer marketing.
“Princess has a rich history of creating unforgettable moments at sea, and I am excited to steer the marketing efforts for the iconic Love Boat brand to even greater heights,” Berra said.
“Together, we will continue to inspire travellers to embark on journeys filled with love, adventure, and cherished memories.”
Before Royal Caribbean, Berra spent seven years at Carnival Cruise Line as CMO. Previously, he also held multiple positions with Starwood Hotels & Resorts.